Bonux is a commercial laundry brand created in France in 1958 by the American group Procter and Gamble. The brand quickly became emblematic with a remarkable marketing innovation: the presence of a promotional gift inside the package. So much so that the expression “cadeau Bonux” entered popular French language. When it was created, the brand was called “Bonus”, it would become “Bonux” in 1960.
Bonux produced a series of farm animals and wild animals. The latter looked like two drops of water to the OMO figures but sometimes with a different size